Bishop Museum Media

Hawaii...Never Easier to Sell 1961

Tourism promotional program produced in 1961 for the Hawaii Visitors Bureau (HVB) and hosted by Webley Edwards of Hawaii Calls. HVB produced this film to encourage travel agents to promote Hawaiʻi to their clients, emphasized by the tagline "never easier to sell." Subjects include how HVB operates; an address by Governor Quinn; the Hawaii Calls radio show; an explanation of different experiences on Oʻahu, Kauaʻi, Maui, and Hawaiʻi islands shown through a comical skit between an agent and a difficult client; promotional materials starring actors Bea Benaderet and Fred Clark. This footage is from Bishop Museum accession number 1984.0214.0025.

Subjects

Languages: English

Genres

  • Music

This has been a small clip of the full video available. For more information about this title and the materials associated with it, please contact the archive.